The selection of an Electronic Article Surveillance system has always been a compromise between various retail departments. Loss Prevention, Store Design, and Merchandising, (not to mention Finance and Operations) usually all have a part in deciding whether a store will use EAS, and then further, will have input on which one to choose and how to best put it to use.
Generally speaking, free-standing stores have had an easier time reaching that compromise than those located in shopping malls, as many mall-based store entrances are often wider than the practical limit on the range that an EAS system can effectively operate in detecting tags. This has led to pedestals adorning the entrances of many stores today – a compromise on the part of Store Design – and the field size of systems stretched to their operating limit, has had an impact on how near the entrance a store can place tagged merchandise.
Store design/Visual is often less than happy, because they feel the pedestals detract from the “look” they intended for the store, particularly after the pedestals have received some bumps and bruises over the course of a few years of use. Merchandising finds that they often can’t display goods as freely as they would like, as the detection field of the EAS system bleeds into the store, so tagged merchandise too near the entrance causes the EAS system to alarm. Loss Prevention, despite usually being the ones championing the use of EAS, are never completely happy, because merchandise placed near the entrance has to be left untagged, again because of the EAS system’s field size, leaving LP feeling that the store is only partly protected.
In recent years, mall management has entered the fray, with many resisting, and in some cases, establishing a moratorium on new pedestal-based installations, even with those tenants considered mall anchors. This has led to the development of in-floor and loop antenna-based EAS systems, which go a long way in improving upon the look of an EAS equipped store, but are expensive to install and service, and often fall short on performance.
We at BSI are excited about having introduced the first truly new EAS technology to hit the retail marketplace in more than twenty years. BSI’s Smart Shield is the world’s first RFID-based EAS system, built entirely on the Internationally accepted, UHF (Gen 2) platform – The same standard adopted by many to help manage their supply chain, and now finding its way into item-level use by some retailers. We think that it is a game changer because whether your business card says Loss Prevention, Store or Visual Design, Merchandising, or Operations, we believe that Smart Shield will cater to you.
Smart Shield is host to an enviable list of features not available with conventional EAS systems:
- Capable of protecting entrances up to 40 feet in width with complete invisibility, thanks to its in-ceiling (or on-ceiling) design, Smart Shield can normally be installed in such a way that there is no impact on the appearance of the store at all.
- Computer driven, Smart Shield boasts the first truly user-definable active field – You tell Smart Shield where a tag should be before Smart Shield alarms, and it will simply ignore tags until they enter that specifically defined area. You can even tell Smart Shield to only alarm on tags exiting the store and to ignore any that enter. Want to recapture those racks in the “Third Window” and still protect them with your EAS system? Smart Shield does it.
- Each RFID EAS tag is uniquely identifiable, and unlike traditional EAS tags, contain the ability to store product information, so not only can Smart Shield tell you that something is leaving your store, it can tell you what the item is.
- For those using RFID in their supply chain, Smart Shield can integrate with that system, therefore completing the product trail, from vendor/manufacturer, through the supply chain, to the sale, and then out the door.
- Smart Shield can also provide intelligent activity logs, that unlike similar, but conventional systems, will not only provide alarm event history, but can include data on the actual merchandise involved.
- Smart Shield can be fully integrated with BSI’s 360 degree MegaPixel cameras to store a video record of all events in the alarm history too.
- When connected to your network or via broadband, Smart Shield can remotely provide access to diagnostics, alarm activity, live or recorded video, and can even be serviced by a technician in another city. It also opens the door to providing customer traffic monitoring, increasing Smart Shield’s value as an Operational Tool.
- As a brand new technology, perhaps Smart Shield’s greatest value lies in features not yet considered – A blank canvas that can be jointly developed through the efforts of LP, Visual, Merchandising, Operations, and Best Security Industries.
Smart Shield EAS – The Next Big Thing.